Brand protection in the digital era

Counterfeiting is a huge global problem that needs to be addressed today. Fortunately, thanks to evolutions in technology, brand owners now have quite an extensive range of “weapons” at hand to counter counterfeiting, especially when it comes to packaging. Digital printing has made it relatively easy and cheap to make every label or pack unique, such as through sequential coding, numbering or marking.

In this publication, we will look into some of the best solutions against counterfeiting and discuss the most effective brand protection strategies. The focus will lie on solutions for the digital label printer, as he or she looks for new ways to protect customers from counterfeiting criminals.